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CloudJoi's Brand

Published on 17/11/2022

CloudJoi is a digital platform that provides on-ground ticketing services, online theatre shows, and on-demand streaming for performing arts, cultural, and live entertainment events in Malaysia and Taiwan. Our brand is built on the pillars of creativity, excitement, and joy. We believe that the arts should be enjoyed by everyone, regardless of their background or location.


This brand guideline is intended to help you understand and apply the CloudJoi brand identity. It includes information on our logo, color palette, typography, imagery, and tone of voice. We encourage you to use this guideline as a resource as you create marketing materials, website content, and other communications for CloudJoi.

Logo

The CloudJoi logo is a simple and modern design that reflects our commitment to creativity and innovation. The logo is made up of two elements: a cloud and a stylized letter "J". The cloud represents the creative possibilities of the arts, while the letter "J" represents our commitment to joy and excitement.

The symbol are the visual elements of a logo that do not include text. They can be used on their own or in combination with a wordmark to create a complete logo.

Wordmark

Joy + Join = Joi

CloudJoi aims to spread the joy of performing arts and live entertainment through ticketing and streaming. The word “Joi” is a combination of the words joy (happiness) and join (coming together).

Usage of logo in poster

Here are some tips for using a logo in a poster:

  • Consider the color scheme of the poster. The logo should complement the overall color scheme of the poster. For example, if the poster is darker tone, the wordmark should also be white.
  • Use negative space to create visual interest. Negative space is the area around the logo that is not filled in. You can use negative space to create visual interest by placing the logo in a blank space or by surrounding it with a contrasting color.
  • Experiment with different layouts. There is no right or wrong way to place a logo on a poster. Experiment with different layouts until you find one that you like.

We hope this brand guideline has been helpful. If you have any questions, please contact us at hello@cloudjoi.com 

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